Until now, custom suits have been for those with disposable income. Beyond that, the category is underrepresented when it comes to diversity and socio-economic status. While some believe the confidence that comes with owning a custom suit is reserved for the elite – we think everyone is worthy of looking and feeling their best.
Through a series of short documentary films, we told the inspiring stories of a diverse group of real men who have affected transformative change in their personal lives and communities. We outfitted our guys with suits that are as custom as they are and celebrated the confidence they carry in their everyday lives.
For the first time in the brand’s history, we created work that showcased the stories of real guys through the lens of diversity.