Our challenge was to democratize unboxing and combat leaks in order to create the best possible pre-release experience for the new Deerupt shoe from adidas Originals.
We turned unboxing into a universal, augmented reality experience. We developed a never-been-done-before mobile web platform that allowed Sneakerheads to use their smartphone cameras to see and interact with an AR rendering of the DEERUPT.
110 MILLION VIEWS
50,000+ VIRTUAL UNBOXINGS
123+ COUNTRIES REACHED