THE CHALLENGE

We needed a way to create hype around launching 22 shoes in a collection that connect shoes from the past with soles from the present.

 

THE SOLUTION

We opened the experience to our social audience. Live at the Never Made Cobbler Shop, we captured a real life cobbler and shoe customizer, Jack the Ripper- create a shoe by leveraging instagram live, Instagram polling, instagram Q&A, and instagram stories. We crowd sourced the design of the shoe and the name.

 

 

the results

The Iniki x 4D sold out in seconds, as did the rest of the original NeverMade collection