Create content to tease and then launch the NMD to the world.
Created a global, open-sourced campaign executed by top influencers across 8 key markets. Each market collaborated with local UrbEx photographers to capture images of the sneaker across the globe, creating content to span a four month period.
It was the MOST SUCCESSFUL LAUNCH IN ADIDAS HISTORY.
All NMD releases have SOLD OUT WITHIN AN HOUR, and campaign content was the HIGHEST PERFORMING on adidas Originals-owned channels.