Find an innovative use of social media to give away 100 pairs of the most exclusive shoe in the world — the Pitch Black NMD.
The first ever Snapchat-to-SMS Scavenger Hunt in the world.
4.8 MILLION VIEWS on Snapchat in 24 hours.
87,000 SCREENSHOTS of the Snap story.
75,000 NEW FOLLOWERS on Snapchat.
86% COMPLETION RATE.
800,000 TEXTS sent to our Text Bot.
131,000 ENTRIES completed.
115 PARTICIPATING COUNTRIES.