We needed to connect Bloomingdale's to a more contemporary audience
Developed an actionable communications strategy based on the needs of Bloomingdale’s target female millennial demographic. We built fashion credentials through a strong aesthetic and boosted engagement by better understanding the audience and their desires of a brand on social media.
Grew over 250,000 NEW FOLLOWERS in 9 months.
Featured by Instagram at CES as a BEST-IN-CLASS ACCOUNT.
89% INCREASE IN AVERAGE ENGAGEMENT.
Achieved the HIGHEST POSITIVE SENTIMENT (13%) across its competitive set.