Help Curve Fragrances overcome their primary barrier of having an old brand image, and drive relevancy among the Gen Z/Millennial consumer.
We uncovered real, insight based trends such as “I wish I was a horse” and “I wish I could bathe in spaghetti”. Based on these insights we developed the creative platform #CurveYourReality. We made short films based on the real fantasies of teenage boys across the USA.
55 MILLION IMPRESSIONS.
1.25 MILLION PEOPLE watched our Facebook livestream.
347,000 MESSAGES to our chatbot.