Relaunch the EQT, a popular technical performance sneaker, as a streetwear statement piece in the United States.
#TLKS—the first ever digitally sourced sneaker panel series featuring creators at the forefront of innovation, creativity, and performance, with conversation fueled by the adidas Originals audience via Facebook Messenger chatbot.
55 MILLION IMPRESSIONS.
1.25 MILLION PEOPLE watched our Facebook livestream.
347,000 MESSAGES to our chatbot.