Letting fans flex for Ivy Park in Soho

To raise excitement around the first bathing suit line for Ivy Park, we created a pop-up experience using a transforming orange box that opened up to reveal a mini beach in the heart of New York City’s bustling SoHo neighborhood. The Beyhive came out in numbers to get a preview of the soon to be released FLEXPARK summer wear drop. The experience created 9 million impressions on Twitter alone, and drove thousands of UGC posts
promoting the new collection.