Original reporting & editorial storytelling around the history of streetwear for adidas app, CONFIRMED

In order to generate buzz around the adidas app CONFIRMED, we created a series of storytelling videos to take sneakerheads through the history of defining mediums in sneaker culture such as unboxing and the art of customization. For this campaign, we focused on showcasing how the adidas brand has played such an integral role in this history and
left viewers with the question “what’s next” in this category which
adidas will ultimately answer with the launch of this app.