Exploring the adidas Archive on IGTV

To help teach sneaker fans more about the history of adidas Originals, we launched the Archive series, a 4-episode IGTV production shot inside the brand’s iconic Archive room in its Germany headquarters. Each episode brought new facts and imagery that any sneakerhead would love. The series surpassed 6.2 million views, and drove 91% higher engagement than other content on their Instagram feed.