Bringing depth to the story of Core water

As part of our repositioning of Core Water, we wanted to celebrate people who are on their way to success but still learning and growing as part of their journey. To capture this energy, we brought two up-and-coming dancers from New York City to Bonnaroo, using the festival as a backdrop for their story. The resulting content passed 300 million views across OLV platforms, and Core saw significant lifts in Brand Favorability, Purchase Intent, and Aided Awareness.