Leveraging audience favorites
to push registry

To support buybuy BABY’s inaugural effort on TikTok we created an influencer campaign to push the brand’s registry offerings, leveraging 8 influencers in the parenting and baby space to speak to their audiences about buybuy BABY’s registry arm. Talent generated their must-have products from buybuy BABY that help them parent their young ones. Mom-influencers brought the message together by presenting the convenience of buybuy BABY’s
Baby Registry to have everything parents need starting from when
they bring their newborn baby home.