Creating a product that melds story
with creation

As America’s #1 single serve brewer, Keurig has a large role to play in how tens of millions of Americans start their day. But until 2020, Keurig had never brewed its own roast for them. To help support local roasters struggling due to COVID-19, we created the Keurig Love Blend; a collection of 3, limited edition premium coffee blends, brought to life in partnership with 5 local coffee roasters.This first-of-its-kind collaboration & brand-new product successfully raised brand awareness of Keurig and lifted favorability, all while supporting local roasters during a difficult time.